Welcome to PARAMOUNT PRODYOGIK PRASHIKSHAN SANSTHAN

Welcome to Paramount Prodyogik Prashikahan Sansthan Admission Open for Session 2023-24                 Franchises are Now Open for Session 2024-25.         Register Today and Make Your Institute Completely Digitalies.

CERTIFICATE IN INDUSTRIAL MARKETING ( PPPS_126 )

BASIC INFORMATION

  • Course Fees : 2500.00 3500.00/-
  • Course Duration : 3 MONTHS
  • Minimum Amount To Pay : Rs.300.00

INDUSTRIAL MARKETING

Course Syllabus

  • Basics of Industrial Marketing Introduction to Industrial Marketing; Industrial versus Consumer Marketing; Industrial Marketing Landscape; Economics of Industrial Demand; Classification of Industrial Customers.
  • Buying Behaviour Unique Characteristics of Organizational Procurement; Purchasing in Government Units; Industrial Buying Behaviour in Indian context; Conceptualization of Buying Behaviour; Stages in Buying.
  • Inputs to Industrial Marketing Uncertainty Management in Industrial Marketing; Purchasing Agents in Industrial Buying; Negotiation in Industrial Marketing.
  • Strategic Planning Process of Strategic Planning; Macro and Micro Variables Used to Segment Industrial Marketing; Industrial Marketing Strategy in India; Managing the Development of Strategic Planning and McKinsey’s 7-s Framework.
  • Strategy Implementation Understanding Strategy Formulation and Strategy Implementation; Industrial Marketing Strategy Components; Industrial Marketing Strategy in India; Industrial Marketing Research for New Product Development
  • Channel Optimization Channel Participants; Channel Functions and Dual Channels; Choosing the Right Distributor; Distribution and Manufacturers’ Representatives.
  • Logistics and Marketing Control Purchasing Practices of Industrial Customers in Indian Context; Marketing Logistics: Physical Distribution and Customer Services; Marketing Control.
  • Sales Force Planning Development of Industrial Sales Force; Motivation of Sales Force; Effective Use of Sales Compensation.
  • Pricing Price: A Crucial Element in Product Strategy; The nature of Derived Demand; Industrial Product Pricing in India; Segregation of New Product Cost; Pricing in Industrial Marketing.

 

.

 

INDUSTRIAL MARKETING

Course Syllabus

  • Basics of Industrial Marketing Introduction to Industrial Marketing; Industrial versus Consumer Marketing; Industrial Marketing Landscape; Economics of Industrial Demand; Classification of Industrial Customers.
  • Buying Behaviour Unique Characteristics of Orga

10th