ADVERTISING AND SALES PROMOTION
Eligibility- 10th Pass
ADVERTISING AND SALES PROMOTION
Course Syllabus
Definition of Basic Concepts
Advertising's Role in the Organization
Advertising's Role in Society
Regulation of Advertising
Situation Analysis
Strengths, Weaknesses, Opportunities, and Threats
Marketing Objectives and Strategies
Advertising Objectives and Strategies
Legal and Regulatory Environment
Advertising and Sales Relationships
Budgeting for Advertising
Issues, Objectives and Platforms
Media Objectives and Strategies
Buying Media; Evaluating Effectiveness
Coordinating Media Buys and Creative Genius
Creative Development
Creative Mechanics
Working with Clients
Preparing the Project and Presentation
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